About Herreira
Herreira
Herreira was founded in 2008, in Goiânia, driven by Patrícia Caramaschi's desire to transform demi-fine jewelry into objects of desire, identity, and affection. In these 18 years, we have built a demi-fine jewelry factory with its own design, bold creations, and artisanal care in every finish.
These are pieces that blend contemporary lines with a jewelry finish, designed for women who want to express elegance without giving up the strength of their own style.
Mission
To create style and generate desire in the demi-fine jewelry segment.
Vision
To be a reference in the manufacturing of demi-fine jewelry with excellence in creativity and management.
Values
- Interactivity — real proximity to customers and resellers.
- Enthusiasm — passion in every piece that leaves the factory.
- Competence — technical mastery from design to finish.
- Innovation — collections that resonate with the present.
- Well-being — jewelry that fits well, every day.
Where to find us
We serve through our e-commerce herreirasemijoias.com.br and in our two physical showrooms:
- Goiânia/GO — Av. T-4, 50, Quadra 116, Lote 02, Setor Bueno — CEP 74230-030
- São Paulo/SP — Rua Frei Caneca, Edifício The Office — CEP 01307-001
On-call service via WhatsApp: (62) 3091-5858, Monday to Friday, from 9 AM to 6 PM.
For resellers
We work with a reseller program throughout Brazil, with exclusive pieces and dedicated service for those who want to build a sales front with design products. Learn more on our Wholesale page.
Contact
Email: contato@herreira.com.br
Who is behind Herreira
Herreira was founded in 2011 by Patrícia Caramaschi, in Goiânia. Today, with over 360,000 followers on Instagram, she remains at the forefront of design and curation of each collection. Learn about the founder's story and behind-the-scenes.